Creative Writer Required at Gaatha Handicrafts

Creative Writer Required at Gaatha Handicrafts [Closed]

Creative Writer Required at Gaatha Handicrafts  [Closed]


OrganizerGaatha Handicrafts (Start-up)

Important Dates

Start Date: July 14, 2012
End Date : May 25, 2016

Eligibility Undergrad Level,Grad Level

Type of Opportunity Full-time job


Published OnJuly 8, 2012

CREATIVE WRITER - Should be able to generate the written data to explain the
products and tell a story and create content using various formats like handwritten data,
Audio/Visual data.


Gaatha Handicrafts Pvt. Ltd.
National Design Business Incubator, NID - Ahmedabad

Gaatha as a philosophy was conjured to play the key role of storytelling, and therewith bringing
social and commercial benefits to the artisan settlements. We desire to become the instrument
through which the artisans can directly connect with the global audience encouraging ‘cocreation’
possibilities and a collective growth. Committed to keeping all the good practices intact
and all processes humane, just and ecologically balanced, we work to identify and recognize the
faceless artisan.


~ Develop original content for the crafts documented by our on-site teams, conduct research to
obtain factual information and authentic details to derive logical inferences, utilizing sources
such as books, websites and interviews to generate the story.
~ Develop descriptional material for the products to be kept on the e-commerce website of
Gaatha and other promotional mediums (print etc).
~ Work with photo /information editors to revise and rewrite sections.
~ Web-active : The person will be expected to actively promote the brand and its activities
through word of mouth and websites like Facebook, Twitter, Pinterest etc.


College or University degree

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